Got Leads? by Lena Bjorna
From Lena Bjorna’s Blog. Lena is one of the top earners in Carbon Copy Pro and her ideas on what it takes to succeed are well worth taking note of which is why I have put her latest post on to my blog for you guys to look at, please enjoy….
Everyone’s always complaining that they aren’t generating enough leads for their online businesses…
So am I taking issue with that? Isn’t lead generation important?
Well, of course it is. Leads, as all of us marketers know, are the fuel for our marketing engines.
However…lead generation means nothing if you don’t know how to convert those leads into customers and sales for your MLM business!
The Two Skill Sets You Must Master To Succeed With Internet Marketing
Successful online marketing is about TWO things.
1. Generate leads.
2. Get the leads to convert into sales.
Miss one of the two, and you’re DONE. You’ll soon find yourself buried in the Internet graveyard, with wasted time and ad dollars left as your only legacy.
Okay. So how do you best go about each of the two? 1. Generating MLM leads, and 2. Getting the leads to convert into sales?
Well, in order to generate sufficient leads for your online business, you’ll want to use some form of direct response marketing.
Examples of direct response strategies would be pay-per-click — either on Google, Yahoo, Bing, or (the very latest) Facebook PPC.
Another example would be paid media. My favorite paid media method is banner ads, which by the way, you can do quite inexpensively and generate heaps of leads with very quickly.
How To Get A Flood Of Targeted Leads For Your MLM Business
We call the above methods “direct response” because you are simply responding to your prospective customers’ needs.
They are already out there actively looking for you. Not by name, obviously, but they are typing in actual keywords that pertain to your offer. Or at the very least they are on a web site reading about something pertinent to your offer.
And voila, there you are with your banner or text ad, announcing that “Here it is. Here is the answer to all your troubles.”
Do you see how powerful that is? You are simply placing yourself in front of those who are already looking for what you have to offer!
And the following you can write down in red, highlight and underline: As a new marketer, you must have some sort of direct response marketing strategy in place to produce sufficient leads for your internet marketing business.
Social media marketing or content advertising just ain’t gonna do it. You aren’t consistently going to generate 30+ leads a day for your online business writing articles or press releases, shooting videos, or interacting with people on Twitter.
(Sorry if I’m stepping on someone’s toes here, but I’m just saying it as it is.)
And 30 highly targeted MLM leads per day is the very least that you require in order to see consistent growth in your business.
Are You Just Wasting Your Time With Social Media? Here’s How To Do It Right…
So, then, is there any use at all in social media? In shooting videos, and writing articles and blog posts?
Much in every way. But it’s probably not what you have been led to believe.
What these strategies are primarily meant to do, is help convert your traffic into customers and reps/members for your MLM business.
When your prospects google your name (which people do, believe me!), you’ll want them to actually find something. Something of value. Some content that you have created (or outsourced), which helps builds trust and establish you as an expert. A leader.
Because – and this really is Attraction Marketing 101 – we all prefer to buy from and work with those that we like, trust, and whose opinions we value.
And your task is to make your prospects feel that way about you!
If You Don’t Want To Wait Months To Make Money In Your MLM…
The added benefit of content advertising and social media marketing (although not their main purpose) is that they, over time, also serve to generate quality traffic for your MLM or internet marketing business.
But yes, it does take time. “Time” as in, well…likely several months.
And my guess is that you probably don’t want to wait months to make money in network marketing!
Therefore, my advice to you is to pick a direct response marketing strategy that fits your budget and your overall marketing plan, so that you can get the lead flow you need from early on.
And at the same time, start to work on building trust and establishing credibility through your online presence by consistently publishing new content and making yourself known on the social networks.
Well, I’ve really just touched the tip of the ice berg here.
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