Online magazines that are part of the World Wide Web, that is, all or part of a web site, are also called webzines. Ezine (also spelled e-zine and usually pronounced /izin/) is a more generic term commonly applied to small magazines and newsletters distributed by any electronic method, for example, by electronic mail (e-mail/email). Some social groups may use the terms cyberzine and hyperzine when referring to electronically distributed resources. Similarly, some online magazines may refer to themselves as “electronic magazines” to reflect their readership demographics, and more importantly to capture alternative terms and spellings in online searches.
You need to identify a particular ezine or ezines that provide consistently good leads for you but once you have done that you can run this strategy for lengthy periods with very little ongoing time or effort.
An Ezine is an online newsletter or magazine usually focused on a clearly defined topic ranging from gardening tools to online marketing. The Ezine is emailed to a list of subscribers who have requested more information from the author(s) on this topic.
The author/owner of an Ezine offers advertisers the opportunity to “rent” their subscriber list for a specific advertisement. Ezine Marketing is one of the favorite marketing strategies used by many top producers. Ezine Marketing allows you to “piggy back” off the credibility of the Ezine’s author/owner.
Ezine advertisements can be just as targeted as pay-per-click advertising, if not more. For example: the author/owner of a business opportunity Ezine could send an advertisement on your behalf to the Ezine’s opt-in email distribution list. Because that list of subscribers has already indicated they are interested in business opportunities you are assured your ad is being delivered to an audience who has expressed an interest in what you are selling.
Take a look at this video to see how much value you can get from Ezine Advertising . Video
1. Research Ezines . Step One: Google search for Ezines related to your industry of choice by searching for ”(your industry)_ ezine”. Step Two: Repeat the same Google search using the same search terms but substituting “newsletter” for ezine”.
2. Review the Ezines you have found to see what ones in particular may be relevant to your market. Look for …
- quality rather than quantity
- check that the ezine delivers good content and has not been set up just for advertising purposes
- get references from other advertisers, the owner of the ezine should be happy to give you these if they are reputable.
3. Select ad type
Solo Ad: Normally a full page ad that tells your story, gives the reader valuable information, and provides a specific call to action.
Sponsor Ad: Shorter, 1-2 paragraph, benefit-driven advertisement.
Classified Ad: Traditional 3 line classified advertisement. Should be benefit driven.
Joint Venture: Instead of paying for the ad, you split a percentage of the profits with the Ezine author/owner
Once you find an Ezine that gives you great results you can schedule many solo ads ahead of time. It’s a great way to plan your advertising out 2 to 3 months at a time.
Set up a separate email account for list subscriptions.
Use a Google document or spreadsheet to keep track of your Ezine research and build a database you can refer to later.
- Be consistent, find what works and stick to doing that with up to 5 ads per week.
Find a detailed list of Ezines here at our Training Center
Be aware that these change often and that you must do your own research in order to find what works best for you. This is a good place to start however.
P.S. Do you want in depth training on this marketing strategy plus many more. Then join us in our company, if you are accepted we will be in phone contact with you asap to talk about how we can help you.