Article Marketing
Article Marketing
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.
Content Marketing / Web2.0 is THE HOTTEST trend on the internet today. As marketers, we have an incredible opportunity to get in on the “ground floor” and benefit from “first mover advantage”.
Content Marketing is much more than just posting articles to a website. It includes hundreds of websites, and several different components. This strategy is extremely low cost, and can be extremely effective if executed properly.
There are NO MORE EXCUSES!
Watch This Video for a great Introduction to Article Marketing
Action Steps
1.Define your target audience, ask your self…
1. What do they do for a living?
2. What struggles do they face?
3. What is important to them?
4. What are their values?
5. What is their current income?
6. What are their income goals?
7. What types of activities do they enjoy?
8. What is their definition of success?
9. Do they use any industry specific “lingo” or terminology?
2. Select your keyword , it should be a long tailed keyword. For more training on keyword research go here… Keyword Research
3. Choose a topic
4. Work out the ‘angle’ your article will take. Will it be a how to article , a review article etc etc.
5. Write your article…..
Writing articles is easier than you think! Your goal is to complete this step in 20 minutes or less. Do not worry about making your article perfect. The most important thing you can do is just sit down and start writing.
Here’s a framework for how to do this quickly:
Step One: Make a list of 3 main points you want to get across in your article (one sentence each).
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Main Point #1:
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Main Point #2:
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Main Point #3
Your three main points will be the first sentence for your three paragraphs.
Step Two: Write down 3-5 sentences that back up and support each of your three main points.
Main Point 1.
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Backup Sentence 1:
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Backup Sentence 2:
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Backup Sentence 3:
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Backup Sentence 4:
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Backup Sentence 5:
Main Point 2.
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Backup Sentence 1:
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Backup Sentence 2:
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Backup Sentence 3:
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Backup Sentence 4:
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Backup Sentence 5:
Main Point 3.
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Backup Sentence 1:
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Backup Sentence 2:
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Backup Sentence 3:
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Backup Sentence 4:
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Backup Sentence 5:
The 3 to 5 backup and supporting sentences you wrote will make up the body of each paragraph.
Step Three: Write Your Introductory Paragraph
“Tell your audience what you’re about to tell them.”
Write 3 to 4 sentences that sum up your three main paragraphs.
Step Four: Write Your Closing Paragraph
“Tell your audience what you just told them.”
Write 3 to 4 sentences that sum up your three main paragraphs and then provide them with a solution.
6. Come up with an attention grabbing/compelling title.Make sure your keyword is included in the title if at all possible.
7. Distribute your article.
Tips and Tricks
- Do not write a sales pitch, write something that will give value to your reader.
- It is fine to “give away” your best ideas and strategies this will make people more inclined to listen to you and ultimately buy from you.
- If you have keywords that are working in PPC ( PPC training here) here then use them to base your article on.
- Submit to Ezine Articles first or your content will get flagged as duplicate and they will not publish it.
- Go to this page for more great training on article marketing
Useful Tools.
P.S. Do you want in depth training on this marketing strategy plus many more. Then join us in our company, if you are accepted we will be in phone contact with you asap to talk about how we can help you.
